Book directly & pay
up to 10% less
than on Booking.com
Check rooms and rates
From115US$ /night
Check-in
11Mar2026Select date
Check-out
12Mar2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

31 Beach Road, Auckland, New Zealand, 1010
-
Near the city center
Great
8.9
9.3
/10
3.9
/5

Featuring an ideal location about 5 minutes' walk from the Countdown Auckland City, the heritage Imagine Beach Road Auckland hotel proudly provides a private art gallery. Located in the vicinity of the vibrant SKYCITY Auckland Casino, the 4-star boutique hotel also provides a tennis court for guests who enjoy sports.

Location

This smoke-free hotel puts you in the business centre of Auckland, merely 0.6 km from the Britomart. The Vulcan Lane is in proximity to the Imagine, while Auckland airport is 25 km from it.

The accommodation is situated around 15 minutes on foot from the New Zealand Maritime Museum, and Auckland Ferry Terminal bus station lies approximately a 10-minute walk away.

Rooms

Some of the 224 air-conditioned rooms at this Auckland hotel are furnished with a cupboard, and appointed with a kettle. They are also equipped with an electric kettle and a refrigerator.

Eat & Drink

The oyster bar provides you with a place to unwind. Imagine Beach Road hotel is just around the corner from That's Amore serving Italian dishes.

Leisure & Business

Guests can play tennis at this accommodation.

“Imagine Beach Road positions itself as a professionally managed boutique hotel, an advantage for business travelers wanting fuss-free stays in Auckland's Britomart district; I see particular value in the in-room workspaces and the proximity to local bars. What stands out is the free access to a nearby gym, a true bonus, and makes this more than just a convenient place to sleep. I would recommend it.”
Hotel logo
Emily RoseEditor-in-Chief at Luxuryhotels
View all

Select your room type

Imagine Beach Road offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Studio – Unserviced
2 persons
280 sq. feet 
1 King-size bed
Shower
Heating
Studio Executive
2 persons
280 sq. feet 
1 King-size bed
Shower
Heating
Executive Studio – Unserviced
2 persons
280 sq. feet 
1 King-size bed
Shower
Heating
Studio
2 persons
280 sq. feet 
1 King-size bed
Shower
Heating
Click button to see more rooms
Show all rooms
Show all roomsLess

Price and Room Availability Calendar

Check availability and prices for your dates now!

Facilities

Imagine Beach Road offers amenities for your comfortable stay and unforgettable experiences
Facilities: Perfect
9.0/10Review score

General

  • No smoking on site
  • Safe deposit box
  • No pets allowed
  • Lift

Guest Parking

  • Electric kettle

Services

  • Housekeeping
  • Dry cleaning

Children

  • Cots

Room features

  • Free Wi-Fi in rooms
  • Air conditioning
  • Sitting area
  • Ironing facilities

Bathroom

  • Free toiletries

Self-catering

  • Electric kettle

Media

  • Flat-screen TV

Room decor

  • Carpeted floor
Show more

Imagine Beach Road Location

31 Beach Road, Auckland, New Zealand, 1010
Map view
31 Beach Road, Auckland, New Zealand, 1010
Nearby
Stadium
Spark Arena
1900 ft
Level 3 130 Quay Street Waitemata Harbour
Britomart
1900 ft
Church
The First Presbyterian Church of Saint Andrew
1600 ft
Store
Countdown Auckland City
900 ft
Restaurants
Giapo
1300 ft
12 Gore Street Britomart
Little India
500 ft
Ground Floor 19-23 Anzac Avenue Waldorf Celestion Hotel Apartments
Ken Yakitori Bar Anzac
800 ft
55 Anzac Avenue Auckland City
Fresco
500 ft
Corner Of Tangihua Street and Scene Lane
China Yum Char Restaurant & Bar
1200 ft
2 Beach Road
Vivace Restaurant & Bar
1000 ft
85 Fort Street Cbd
Mexico Britomart
900 ft
Britomart 23 Britomart Place
Mahuhu Espresso
1200 ft
8 Mahuhu Crescent Aecom House
Yard Bar & Eatery
1100 ft
2 Tapora Street
Brew On Quay
1200 ft
102
Explore Auckland
Explore Auckland
Top Attractions
Activities
Dining
Entertainment
Auckland Art Gallery Toi o Tamaki
Auckland Art Gallery Toi o Tamaki
13 minutes' walk
Impressive collection of New Zealand and international art, with regular exhibitions and free admission.
SkyTower
SkyTower
15 minutes' walk
Iconic landmark with panoramic views, dining, and the thrilling SkyWalk experience for adventure seekers.
Viaduct Harbour
Viaduct Harbour
16 minutes' walk
Scenic area filled with restaurants and bars, great for relaxing views and events like art markets.
Auckland War Memorial Museum
Auckland War Memorial Museum
25 minutes' walk
Historical museum showcasing New Zealand's history and artifacts, with guided tours available.
Discover the local attractions near Imagine Beach Road
Explore the engaging sights near Imagine Beach Road in Waitematā that offer memorable experiences.
Ideal for scenic walks along the waterfront: Viaduct Harbour
Great for learning about maritime history: New Zealand Maritime Museum
Suited for discovering boutique shops and cafes: Vulcan Lane
Well suited to conference and event attendees: SKYCITY Auckland Convention Centre
Perfect for relaxing in an open urban space: Takutai Square
Best for experiencing New Zealand art collections: Auckland Art Gallery Toi o Tamaki
Works well for shopping and dining experiences: Britomart
Ideal for outdoor events and gatherings: Aotea Square
Great for panoramic views of the city: SkyTower
Suited for leisure time by the waterfront: Queens Wharf
Kayaking on the Viaduct
16 minutes' walk
Exciting kayaking experiences offered near the Viaduct, ideal for adventure lovers looking to explore Auckland from the water.
Yoga in Albert Park
11 minutes' walk
Relaxing yoga sessions in a beautiful park setting, perfect for rejuvenation and enjoying nature.
Little India
Little India
2 minutes' walk
Authentic Indian cuisine in a cozy atmosphere, known for its curry and vegetarian options. Reservations recommended.
Giapo
Giapo
5 minutes' walk
Famous for gourmet ice cream with unique flavors and creative presentations, perfect for a sweet treat.
Discover dining options near Imagine Beach Road
Uncover delightful dining options near Imagine Beach Road that cater to various tastes and preferences.
Ideal for enjoying authentic Indian cuisine: Little India
Perfect for casual dining with a stylish atmosphere: Vivace Restaurant & Bar
Well suited for experiencing grilled Japanese favorites: Ken Yakitori Bar Anzac
Best for savoring delicious ramen dishes: Tanpopo Ramen
Great for indulging in Vietnamese street food: Saigonz
Works well for fresh seasonal Italian dishes: Amano
Suited for savoring traditional Chinese flavors: Kaiyue Chinese Restaurant
Perfect for enjoying hearty Korean soups: Teolbo Sundaeguk
Spark Arena
Spark Arena
7 minutes' walk
Major venue for concerts and events, hosting a variety of performances year-round.
Aotea Centre
Aotea Centre
19 minutes' walk
Cultural hub with theatrical shows and performances, making it a great spot for family-friendly events.
Getting around
City Centre
Auckland32 min  ·  1.6 mi
Airports
Auckland Airport (AKL)34 min  ·  13.8 mi
Great Barrier Island (GBZ)179 min  ·  73.9 mi
Train
Train Station - Britomart6 min  ·  1700 ft
Train Station - Grafton27 min  ·  1.4 mi
Bus
Bus stop2 min  ·  400 ft
Want to see exclusive early booking offers?
See our exclusive rates!
Check Rates
Property information and rules
Check-in
from 14:00-23:00
Check-out
from 07:00-10:00
Internet
Wireless internet is available in the hotel rooms for free.
Pets
Pets are not allowed.
Number of floors:
14
Number of rooms:
224
Property is also known as
imagine auckland
imagine beach road
imagine hotel beach road
imagine beach rd
imagine beach hotel auckland

Reviews and Ratings

Feedback about Imagine Beach Road from previous guests about their experience.
Review score
Based on 1973 verified reviews
9.0/10
Perfect
95%
Recommend
Breakfast
8.7/10
Cleanliness
9.4/10
Comfort
9.4/10
Facilities
9.0/10
Free Wi-Fi
9.2/10
Location
9.3/10
Paid Wi-Fi
8.9/10
Staff
9.3/10
Value for money
9.1/10
Pros
Helpful staff
Clean room
Comfortable bed
Cons
Noisy AC
Poor view
Lack of microwave
Guest reviews
based on 1973 reviews
9.0/10
based on 5164 reviews
8.9/10
Jason from Canada
Single
studio
3 nights in October 2025
|
Reviewed:December 04, 2025
8.5/10

convenient location near spark arena

convenient locationclean linenroom amenitiesbreakfast preparation
the location was really convenient for the spark arena. the room had cutlery and crockery for breakfast preparation. clean linen was provided throughout my stay. it was nice to have these amenities available .
soap for the handbasin in the bathroom was missing.
Facilities
9/10
cutlery and crockery are available in the rooms. clean linen is provided regularly. the hotel's proximity to spark arena is a definite plus, especially for event attendees wanting close accommodation.
Service
8/10
check-in was quick and efficient. i found staff members were mostly friendly and helpful. the level of service overall enhanced my stay considerably. the team was efficient, responsive, and accommodating.
0 Helpful
|
Show less
Greg from United States
Single
studio
4 nights in November 2025
|
Reviewed:November 25, 2025
9/10
helpful front deskshort walkdiscounted car park
i found the front desk helpful storing my luggage before my room was ready. this location is a short walk to supermarkets. the hotel provided a discount for the public car park nearby.
the wi-fi was slow at times!
0 Helpful
William from United Kingdom
Studio
3 nights in October 2025
|
Reviewed:October 31, 2025
7/10
top floornice viewnew facilitiesreasonable pricenoisy roomsoundproofing issuessecurity deposit
the receptionist offered a top floor room for better views all facilities seemed new the room also looked new i found this quite appealing the price was reasonable too the location was convenient with eateries nearby
the room was somewhat noisy i could hear the room next door and outside traffic quite clearly i was on the 13th floor i was a bit surprised by this lack of soundproofing a security deposit was taken despite the absence of a restaurant or minibar i am still awaiting its return
0 Helpful
FAQs
About Imagine Beach Road
What is the check-in and check-out policy at Imagine Beach Road?
Check-in is from 14:00 and check-out is by 10:00.
How far is Imagine Beach Road from Auckland Airport?
The hotel is located 20 km from Auckland Airport, which is approximately a 28-minute drive.
Which popular attractions are near Imagine Beach Road?
Nearby attractions include Aotea Square (1 km), Auckland War Memorial Museum (2 km), and Sky Tower (1 km).
What are some dining options near Imagine Beach Road?
Nearby dining options include Little India (0.5 km), Vivace Restaurant & Bar (0.5 km), and Tanpopo Ramen (0.5 km).
Does Imagine Beach Road have free Wi-Fi?
Free high-speed Wi-Fi is available throughout the property.
What room amenities are offered at Imagine Beach Road?
Rooms include air conditioning, a flat-screen TV, a fridge, a minibar, and a safety deposit box.
What languages are spoken by the staff at Imagine Beach Road?
Staff members speak multiple languages to assist guests effectively.
Is there a fitness center or gym at Imagine Beach Road?
There is access to a nearby lifestyle gym for fitness enthusiasts.
What type of hotel is Imagine Beach Road?
It is a boutique hotel situated in the business center of Auckland.
What sort of leisure activities are offered at Imagine Beach Road?
The hotel provides easy access to boutique shopping and local bars.

Next best alternative

Consider them for your next trip.
Check-in
11Mar2026Select date
Check-out
12Mar2026Select date
Rooms and Guests2 Guests, 1 Room